Founded on the philosophy of letting go.
We accept the universe's impermanent nature & believe loss provides invaluable insight.
We donate 10% of our profits to homeless shelters.
We're an experimental NYC based clothing brand ran by Maximillian Piras, George Lois, & Jeremy Nakamura. Our products promote a positive understanding of loss, as a necessary part of life with many lessons to teach. We also donate 10% of our profits to homeless shelters.
"The best way to find yourself is to lose yourself in the service of others."
The company was founded by Maximillian around 2015, but the concept was born much earlier as a dumb joke. You can read more about our history on Medium.